EXPERT TO THOUGHT-LEADER 
PR MASTERMIND

BE SEEN BY MILLIONS

6-MONTH PR MASTERMIND THAT WILL GIVE YOU MASSIVE MEDIA EXPOSURE!

Use the power of PR to share your message with millions. Watch your brand awareness, your profile, sales and client-base grow at the same time!” Amanda FitzGerald*

You're an established expert in your field, you get invited to speak on stages, invitations to be a guest on online summits, you work hard at appearing in all the important Facebook groups, liking, sharing and commenting and you've done really well, you've got a name for yourself.

But one thing is missing.

You haven't had that call from the editor of the magazine you'd love to be featured in. Your competitor has just been called up yet again to sit on the sofa of the breakfast TV show that you have put onto your vision board a year ago. And the galling thing is that her clips and selfies backstage are plastered all over social media and it hurts.

What hurts is that they didn't ring you, did they?

You even heard her talking on the Jeremy Vine Show (audience 7m) the other day and it's now getting too much.

You have just come to realise that you are not a thought-leader, but an expert playing it small to medium.

Does that sound like you?

Well it's now time to share your message with millions.

You are invited to apply to join my powerful Expert to Thought-Leader PR Mastermind so that you can share your incredible message with the world as you pitch perfect, network with influencers and ooze unstoppable confidence.

  1. Leading business strategy coach Ruth Kudzi has been invited several times to debates on GMB.
  2. Which TV studios are on your wish list?

The fastest way to share your message with millions is here...

Introducing your 6-month PR Mastermind to take you from Expert to Thought-Leader. You will go on a truly inspiring journey of growth and confidence so that you will give maximum impact when you pitch, present and debate.

YOU NEED:

    • To be a leading expert in your field, or a rising star just waiting for your time to shine and to become a thought-leader
    • A reason for the press and influencers to pay attention to YOU (don't worry, we will refine that)
    • An articulate pitch that you can use and re-use and when needs be, switch!
    • A press kit that stands out from the crowd. This is your calling card that the producers, planners and commissioning editors will store on their experts folders
    • A hunger and a drive that will see you head and shoulders above your competition

I'm Amanda FitzGerald, The Ultimate Door Opener 
Your PR Mastermind leader.
Pleased to meet you.


My passion is turning expert entrepreneurs into unstoppable media-friendly PR machines for their brands and businesses. 

I have spent over 5 years helping to transform business owners and entrepreneurs so that they get highly visible in their industry as they reach their dream influencers using articulate and punchy pitches that get straight to the point so that they can share their message with millions as they become famous in their field using the power of PR.

My Little Black Book that has been called 'the best in the industry', is forever being further expanded so I can open more doors to potential influencers for my clients. 

Having started my entrepreneurial journey running a luxury online brand back in 2008 (inspired by my mother's £1m mail-order business success story in the 80's and the fact one piece of publicity skyrocketed her business), I immediately realised at the launch that I needed publicity in order to generate awareness. I was at the coalface pitching to shopping editors, features writers and journalists so that they would include my up and coming brand.

I got SO MUCH press that I was soon being asked by colleagues and friends if I could help them. This led to securing a 4 page spread in Psychologies for the UK's leading expert in Mindset and Vision, Tamsen Garrie and the rest is history! I opened up my boutique PR agency and have assisted, secured and handheld my clients into being featured in dream publications and outlets.

Forbes...The Times...The Sunday Times...LBC...Psychologies...Red...The Independent...Raconteur...GMB...Channel 5News...Olive...Delicious....Metro...The Mirror...The Notebook...are just a few.

Want a bit of that?

Together we can do it.

Hop onto a call with me, let's go over your plans for world domination and let's see if we're a good fit. If we are, then you're in the Expert to Thought-Leader PR Mastermind

"I worked with Amanda for six months this year, and the changes she’s helped me make to my business have been significant. Amanda is full of energy, passion and ideas, all of which is highly infectious! I always looked forward to our calls, and left them fired up with positive actions to take. My sessions with Amanda directly led to me introducing new courses to our offering, which have increased our profits dramatically – and will continue to do so. If you’re looking for someone to put a rocket underneath your business, Amanda is your woman!" Hannah Martin, Talented Ladies Club

The Expert to Thought-Leader PR Mastermind is your space to grow your business, mindset and client-base. 

The 6-month VIP experience will allow you to:

    • Attract more clients to your business as you are seen everywhere
    • Finally get the confidence and clarity in your message so that you are super on point and articulate when giving talks, pitches and presentations
    • Find many more opportunities for connecting with leading inluencers who can have a big impact on your business
    • See phenomenal results as you attract people to your company in places you've never heard of! 
    • Have a plan of action for promoting your book, programme, service and expertise



"You've got to work with Amanda because if you want to go big, make a big impact and scale your business, you will want to be recognised by publications. Amanda is the Ultimate Door Opener, she's nothing short of phenomenal". Business strategist Lenka Lutonska

...

6 months to reach your goals of massive media exposure in an exclusive programme designed to turn you from expert to thought-leader.

Are you ready to make a bigger impact on the world? Here is the programme outline launching on July 1st:

    • July 15th: Orientation and goal setting with a bit of blue sky thinking. Nothing beats a big target to reach :-)
    • Month 1: Kick Off: First Mastermind meet up in luxury London venue including masterclass from a leading editor/ journalist in the room.
    • Meet your fellow Thought-Leader Masterminders, get inspired, maybe do some business in the room and of course network! We will cover off how to deliver an intro that has people wanting to hear MORE and queuing up at your DOOR!
    • Month 2: Make an Impact: Live Pitch Clinic to leading journalist on Zoom where you put to into practise what you learnt during the masterclass and over the 4 weeks. Plus nail your Press Kit and Speaker Bio so it's ready to share immediately with all those media call outs as you will literally be media ready in just 4 weeks. These famous Pitch Clinics often lead to invitations to appear on the publication / platform the journalist works for...
    • Month 3: Media meet up: Tour round a TV / radio studio so you can get into the feeling of appearing on air. Plus your monthly Pitch Clinic opportunity with a hand-picked journalist so you can test your thought-leadership skills live
    • Month 4: Write it like a thought-leader: Your turn to write an article for your dream publication and have it critiqued by a magazine editor.  Monthly Pitch Clinic to test a new angle / idea out to a leading journalist PLUS vlog training so you can put together short snappy videos to show behind the scenes at your HQ and a working day...
    • Month 5: Media training bootcamp: Our next face-to-face meet up in London you will be trained up to speak to the camera by broadcast journalist and TV debate veteran, Helen Croydon so you can be interviewed live on air with confidence
    • Month 6: Go rock it! You will now be oozing with confidence on how to approach the media, will have your press kit looking hot and full of impact, your pitching angles all sorted out, so we will do LIVE pitching to your dream publication...you smile and dial to the outlet on a Zoom call and I will be there holding your hand (remotely) and hearing how you pitch so that I can critique and celebrate your incredible success!  This is an invaluable 'hold your feet to the fire' exercise that you will LOVE to HATE!!                                                                                                            ***Just ask Noor Hibbert (she's in the pic below during a meeting at ITV)***

So if you are serious about growing your business and you're an expert wanting to become a thought-leader in your industry, isn't it time to get super visible?

This 6-month programme will set you up for the rest of your business life!

"Working with Amanda Ruiz these past six months has been hugely beneficial, not only for our business, but on a personal level as well. Amanda teaches how to; catch a journalist’s attention; present self and product successfully to the press face to face; write punchy press releases; find where the journalists hang out; implement PR into workflow. The business has grown as a result of working with Amanda, giving PhoneHug® exposure to a number of blogs, competitions, publications print and online, along with smashing our sales targets by 300%.

In addition to this, networking within the VIP group is undeniably valuable for collaborations, learning and personal growth. It is clear PR is a necessity for any business and so is Amanda". Sam Fairbrother, PhoneHug®

Oh, did I say there were some awesome bonuses?

Yes I did!!

Bonus No 1:

Your social media profiles will be assessed, critiqued and improvements suggested by Beth Howe, social media expert and CNN editor who will ensure your profiles are super media-friendly 

Bonus No 2:

Group Q+A sessions to keep you on track and fully accountable every fortnight and monthly Implementation Sessions as well as 60 minutes 1:1 call with Amanda each month

Bonus No 3:

We FEED you media opportunities as and when they come up - we have our eyes peeled to the journalist call outs so if something crops up relevant to YOU, then we immediately alert you. Many clients have had media success this way

Bonus No 4:

You write out your press releases / email pitches, WE check them and make them media ready

Bonus No 5:

You have a big story to share / announcement / news story you're reacting to, WE use our powerful PR distribution platform and do a MASS SEND OUT. Again, this is how many of our clients have enjoyed massive media exposure

"Wow - this programme is the best I've ever put together! So if you're ready for a Done WITH you PR and visibility programme, then apply for your space right now!" Amanda FitzGerald

Investment for EXPERT TO THOUGHT-LEADER MASTERMIND is £11,997.

A payment plan is available 
(Deposit £2197 followed by 5 monthly payments of £2197)

Fees exclude VAT.

"Amanda is a game changer. She has given me the PR toolkit and the confidence to take my business to the next level. I’ve gone from having no idea how to approach journalists to being featured in Forbes (my dream publication) and delivering a keynote speech with the editor-in-chief of Psychologies magazine. I gained far more than I expected from my time with Amanda and know that the skills and experience I gained will benefit my business for years to come. I can’t recommend Amanda highly enough and I hope we have the opportunity to work together again". Lizzy Arnold, Tech Disruptor, Caneka


You could spend years learning the secrets to getting press coverage which leads to credibility, kudos and CLIENTS or you go the fast and guided route…

Now this programme is not for everyone. I am only looking for masterminders who:

    • Have a high degree of responsibility and ambition to be seen everywhere. You need to show up and keep on the radar (so you can enjoy the opportunities as they come your way)
    • Are 100% committed to the programme. Your success depends on it. Do the homework and reap the success
    • Are highly coachable you may have some tough love during our time together but this will help you grow your mindset and confidence as I only want the best outcome for you
  1. So LET'S DO IT! Apply today and let's get you SUPER VISIBLE and on your way to becoming the THOUGHT-LEADER you deserve to be!

I really look forward to speaking with you and hearing your plans to go from Expert to Thought-leader.

If you have been on the fence of working with Amanda then get off the fence now and GET involved.

Amanda is more than a PR expert.. she is a coach, mentor and supporter. She has your back and wants you to succeed and OMG she OPENS doors!!! She lives up to her name.  Can't believe I'm in serious talks to go on ITV and pitching for some exciting opportunities that I know will change my biz. So grateful for investing and if you want the media for your biz then you should be investing in a great asset like her”. Noor Hibbert, Business and Life Success Coach



*Hey! Did you spot something different eagle eyes?


Watch this space for a BIG announcement! 

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