Amanda FitzGerald’s Expert Press Kits
Need Help With Your Press Kit?
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'Press hooks' are also known as 'news pegs' as they are are what is relevant to hook or peg your story onto. The definition of press hook is: what makes your story newsworthy, relevant or timely. Have you thought of what your press hook could be? Journalists...read more
Q: WHY IS PR SO IMPORTANT FOR YOUR BUSINESS? A: PR is essential for your business for the following 9 reasons! IMPRESSIVE: The journalist has been impressed enough with your product or service to include you in their article. STAND OUT: You will stand out from the...read more