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Amanda FitzGerald’s Expert Press Kits




Need Help With Your Press Kit?

How to Find your Press Hook

  'Press hooks' are also known as 'news pegs' as they are are what is relevant to hook or peg your story onto. The definition of press hook is: what makes your story newsworthy, relevant or timely. Have you thought of what your press hook could be? Journalists...

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Your PR Checklist

Q: WHY IS PR SO IMPORTANT FOR YOUR BUSINESS? A: PR is essential for your business for the following 9 reasons! IMPRESSIVE: The journalist has been impressed enough with your product or service to include you in their article. STAND OUT: You will stand out from the...

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